You've likely heard the saying "all that glitters is not gold" before. This saying is so commonly used because, as you may have guessed, : "the glitter can often make people think that it is gold." The same can be said for your business if you're using WhatsApp Business.
Your greeting message on WhatsApp Business is like the glitter on the gold. A business with an eye-catching profile or greeting message may seem appealing to potential customers, it's your chance to make a great first impression, even if a customer contacts you outside of business hours.
In this blog post, we'll explore everything you need to know about WhatsApp Business greeting messages and how they can benefit your business, including:
Defining WhatsApp Business greeting messages
Explaining the importance of using a greeting message for WhatsApp Business
Providing examples of effective WhatsApp Business greeting messages
"How would you define a greeting message on WhatsApp Business?"
"Upon receiving a message on WhatsApp Business from a new customer, you have the option to send an automated welcome message known as a WhatsApp Business greeting message. This message can be tailored to various situations, allowing you to create multiple greetings.
Wati.io offers a convenient solution by enabling you to create a single greeting message that can be used across multiple communication channels, including email, live chat, Facebook Messenger, and WhatsApp Business."
"What are the reasons for utilizing a greeting message on WhatsApp Business?"
"By utilizing appropriate greeting messages at specific times, you can accomplish the following on WhatsApp Business:
Reduce your response time
Enhance the customer experience
Boost customer satisfaction by directing them to relevant information
Avoid leaving customers who message outside of business hours unattended
Gather valuable leads"
It is important to note that the WhatsApp Business greeting messages can only be utilized with either the WhatsApp Business app or the WhatsApp Business API. To gain a better understanding of the WhatsApp Business API: The Benefits and How to Get Started , the following video provides a comprehensive explanation in just 1.30 minutes.
How can one create an impactful WhatsApp Business greeting?
While there may be numerous iterations of greetings, adhering to the following guidelines can assist in crafting a successful WhatsApp Business greeting:
1. Establish unambiguous expectations
Your principal objective should be to establish a feasible timeframe for when your customer can anticipate a response. It is reassuring for a customer to have a definite understanding of when they will receive a reply.
It is crucial to be very precise when establishing these expectations. To demonstrate why, consider these two examples:
"We will reply to you as soon as possible."
2."We will reply to you within 24 hours."
The first example is rather ambiguous and does not establish a specific timeframe. "As soon as possible" could refer to anything from one minute to 10 hours.
In contrast, the second example establishes a clear expectation and provides your team with an opportunity to exceed expectations.
2. Strive for transparency to the fullest extent possible
The next recommended approach is to be straightforward and candid.
Nobody appreciates flimsy excuses for delayed response times. If your team happens to be swamped with tasks that day, it is perfectly acceptable to acknowledge that you are occupied.
3. Incorporate a personal touch
I have observed that many greetings, whether delivered via email, live chat, or WhatsApp, often adopt a formal tone
.
However, even if the message is automated, it does not imply that it must sound robotic.
My suggestion is to aim for a human-like tone as much as possible. It is important to maintain a professional demeanor, but avoid coming across as overly formal or legalistic, unless that is the nature of your profession.
Here are 10 examples of effective WhatsApp Business greeting messages: To be candid, there is no definitive "best" greeting message for WhatsApp Business. It depends on your circumstances and what you want to accomplish. Therefore, I have compiled a collection of WhatsApp Business greetings for various situations.
Shall we explore them now?
WhatsApp Business greeting messages for general purposes
"Thank you for your message! We will respond within 24 hours. Best regards, the [your business] Team."
"Hello! Welcome to [your business]. Our team will reply within 3 hours. Meanwhile, feel free to browse our help center, which has a wealth of useful information that may address your query!"
"Greetings! It's great to have you here. Did you know that we are presently offering a 50% discount on all of our products? The discount code is XXXX. Keep it hush-hush 😉. Let us know if you have any other queries, and we will respond promptly!"
As you can see, it's not rocket science. The key to using any messaging app is to keep it concise and to the point. WhatsApp is a quick and informal method of contacting a person or organization. Maintain your company's tone of voice and branding while keeping your messages brief and sweet.
During business hours, we at WATI.io utilize the first message.
Examples of WhatsApp Business greeting messages for customer support purposes 4. "Hello! Thanks for reaching out to us. Our support team will review your message and ensure that it is directed to the most suitable person. You can expect to hear back from us within 24 hours."
5. "While you wait for a response, feel free to browse our help center for answers to commonly asked questions: [https://support.wati.io/l/en]. Our team is always working to keep it up-to-date with the latest information."
It's worth noting that many customers prefer to find answers on their own through self-service options. With WATI.io, you can easily set up a help center to provide customers with quick and easy access to information, even outside of regular business hours.
Here are some examples of event-based greeting messages that you can use on WhatsApp Business:
6. “Hey there! Thanks for registering for our event. We can’t wait to see you on [date/time]. If you have any questions or concerns, don’t hesitate to reach out to us via WhatsApp or check our website [https://www.wati.io] for more information.”
7. “Hi! Your order for our event is confirmed. We are excited to see you on [date/time]. Make sure to bring your ticket and ID. If you have any further questions, feel free to contact us via WhatsApp or check our website [https://www.wati.io].”
8. “Hello! Thanks for attending our event. We hope you had a great time. Stay tuned for more events in the future, and feel free to share any feedback with us via WhatsApp or on our website [https://www.wati.io].”
Event-based greetings are a great way to engage with your audience and make them feel appreciated. By providing them with important information and updates, you can help them stay informed and excited about your event.
WhatsApp Business Greeting Messages for Out-of-Office Situations
There are various approaches to address the situation when your business is closed, and no one is available to respond to incoming WhatsApp messages.
9. "Thank you for reaching out! Our business hours have ended, but we will get back to you as soon as we are back in the office in the morning. In the meantime, feel free to visit our website at [https://www.wati.io/] for more information about our products/services."
One effective approach to dealing with out-of-office messages is to respond with your business hours
This gives your customers a clear idea of when they can expect to hear back from you and helps manage their expectations.
WATI employs the following message as an out-of-office greeting:
10. “Thank you for reaching out to Wati!
We appreciate your interest, but our business hours are over 🕦 (Check our schedule at wati.com/businesshours). We will respond to your message on the next working day ⏰.
Best regards,
As evidenced, we provide customers with a clear explanation as to why we cannot respond immediately.
Gather potential customer information
11. "Hello there! We're currently unavailable to respond to your message. However, we'd love to get in touch with you as soon as possible. Please leave us your name and email address, and we'll make sure to reach out to you within 24 hours. Thank you for your interest in our business. Best regards, the Wati team."
WhatsApp is a powerful tool to collect leads, even when you're not available to respond in real-time. By asking for the potential customer's contact information, you can continue the conversation and follow up with them promptly.
Reviews About Wati.io
WATI serves as a comprehensive WhatsApp API solution that caters to small and medium-sized enterprises. This solution incorporates powerful chatbots, APIs, integrations, and customer intelligence capabilities to enable SMBs to effectively market, support, and sell to their customers.
In light of the ineffectiveness of traditional channels such as email and SMS in acquiring and retaining customers, businesses are seeking out alternative methods that guarantee higher engagement and ROI. WATI presents a viable solution that can help SMBs achieve these goals.
With a customer base exceeding 6000 brands across 78 countries, WATI has been instrumental in achieving remarkable results for businesses. For instance,
WATI has facilitated the generation of $35 million in sales,
A 72% increase in customer acquisition,
An 87% improvement in customer satisfaction, and
A reduction of $10,000 in customer support costs.
In conclusion, WATI is an exceptional resource that businesses can leverage to enhance their bottom line and customer satisfaction.
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